The ConstructoGroup Name

In early 2003, I was trying to come up with a name for our new renovation business. When driving in an Oak Bay neighbourhood, I spotted a cardboard sign in black marker. It read, CONSTRUCTO PEOPLE with an underlining arrow pointing up a back lane.

Later, I told my son Ward about the sign. He was still a moment and then suddenly, fist clenched, stuck his arm into the air, saying "I, I am El Constructo! And, you, you are my faithful helper." That was it. I added the word Group because it takes many people working together to make a successful project.

Several years later, Ward, after hand digging a deep hole hole on a hot day to repair a drain,  came to where I was working, put his arm over my shoulders, and said "You know, I believe I am more cut out for retail. From this day on, you, you are El Constructo." And sadly, Ward did go. I miss him.

Stephen Lentz