The ConstructoGroup Name

In early 2003, I was trying to come up with a name for our new general contracting business. When driving in an Oak Bay neighbourhood, I spotted a cardboard sign in black marker. It read, CONSTRUCTO PEOPLE with an underlining arrow pointing up a back lane.

Later, I told my teenage son Ward about the sign and asked him what he thought of Constructo for a name. He was still a moment, and then suddenly, fist clenched, stuck his arm into the air, saying "I, I am Il Constructo! And, you, you are my faithful helper." That was it. I added the word Group because it takes many people working together to make a successful project.

Stephen Lentz